You are a passionate business owner with a solution to many people’s problems;
You enjoy sharing your expertise and know that so many can learn from you;
And your number one goal is to enhance people’s lives and make a difference with what you do.
But are people seeing you and experiencing all that you have to offer?
A common mistake many entrepreneurs and business owners make is the lack of professionalism in their photos and marketing materials. Or even a lack of business photos at all!
If this is you, you are not alone; is your presence visible in front of your ideal clients? Is your headshot present on your website, Facebook page/profile, business card, and other marketing materials? For people to recognize you and your brand, they need to see you and your business clearly in front of them at the appropriate times.
Headshots are the first photo we recommend with your business. This is the starting point and should be the bare minimum when representing yourself. You can learn more about the importance of headshots here.
Important tip: Always make sure your headshot is up to date. It can be irritating for people to see a photo of you and then when they meet you in person, realize you look nothing like your headshot you have been using with your materials. We recommend updating your headshot once every year or two.
Next, we recommend that you have some photos taken of your staff (if applicable), and your business location/setting. This gives people a sense of who you are and what your business is about. If you work from home, consider having some professional photos taken with some props to represent your business.
Many people make the mistake of using a grainy, poorly-lit selfie as their business headshot and have no other photos to represent them and their business. Be wary of doing this; it can carry a lot of weight when it comes to how your potential clients view your professionalism.
To get started, we recommend you book a photo session today!