The Blog

In today’s market, a professional headshot is a business essential. With more and more competition in the marketplace, consumers are often overwhelmed and looking to find the most comfortable buying position.  Referrals are tops when it comes to choosing where to take your business. When a client is referred to you, your business card can be a big part of your first impression. Having photographic representation gives people a sense of familiarity with you before they have even met you and will often persuade them to contact you.

The same truths apply to your website and other marketing materials you are using to attract customers to meet with you. Seeing a photograph makes you more personable. Future clients will see you as a real person and be able to envision themselves doing business with you.  Remember, you are not only selling your product or service, more importantly, you are selling yourself. From your clients perspective, they have almost met you face to face have an idea of what to expect and will recognize you when meeting you for the first time. Your photograph is appealing to another of your clients senses. Even after you have met with this person, your picture will work for you, helping them remember who you are and perhaps the conversation you had.

As consumers, we like to be comfortable and feel like we are in control. Giving your future clients the benefit of having your photo will help them achieve this, making you more memorable and enticing them to seek out your services over your competition. A picture brings a thousand words to our minds. In business, your headshot can bring thousands of dollars to your pocket.